doi: 10.7763/IJTEF.2012.V3.223
The Effect of Physical Environment’s Innovativeness on the Relationship between Hosting Quality and Satisfaction in Hotel Services
Ahmad Azmi M.Ariffin
,
Norzalita A. Aziz
- Graduate School of Business, National University of Malaysia, 34600 UKM Bangi, Malaysia.
Abstract
The aim of this paper is to examine the moderating effect of physical environment’s innovativeness (PEI) on the relationship between hosting quality and satisfaction in the hotel services. This preliminary study, involving 392 hotel guests in Malaysia, employed questionnaire survey as the main method of data collection. Hierarchical moderated regression analysis performed found statistical supports for the positive influence of hotel hosting quality on guest satisfaction as well as positive moderating effect of PEI.
Keywords
- Customer Satisfaction
- hotel hosting quality
- hotel marketing
- physical environment
How to Cite
Ahmad Azmi M.Ariffin and Norzalita A. Aziz, "The Effect of Physical Environment’s Innovativeness on the Relationship between Hosting Quality and Satisfaction in Hotel Services," International Journal of Trade, Economics and Finance, vol. 3, no. 5, pp. 337-342, 2012. https://doi.org/10.7763/IJTEF.2012.V3.223
Copyright & License
Copyright © 2012 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).