• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
IJTEF 2012 Vol.3(3): 209-212 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2012.V3.201

Analysis of Customer Preference in Organized Retail Stores

P. Ravilochanan and B. Shyamala Devi

Abstract—Post-liberalization [1991] brought forth a major shift in consumer buying style, thanks to the entry of organized retail stores. There are a number of factors which influence the customer choice of the type of retail outlet and when these are studied critically, the organized outlets can realize favourable customer response and get more business. In the continued effort to improve the success of organized retail trade, the outlets need to be undertaking various initiatives. This research provides an insight in to a few aspects of the retail experience of the customers which, when analyzed can help to design the strategy that can emerge as winwin strategy for both the retailers and the customers.

Index Terms—Organized retail store, customer preference, customer value proposition, value addition.



Cite:P. Ravilochanan and B. Shyamala Devi, "Analysis of Customer Preference in Organized Retail Stores," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 209-212, 2012.

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