doi: 10.7763/IJTEF.2011.V2.162
Relationship between Customer Satisfaction and Mobile Banking Adoption in Pakistan
Abstract
Mobile banking has marked itself as an emerging technology adopted by banks around the globe. The purpose of this research is to identify the key factors of mobile technology adoption which influence customer satisfaction in Pakistan. Questionnaires are used to conduct data collection and then analyzed using statistical techniques: regression analysis, correlation and factor analysis. The findings show that customer’s concerns about security, authenticity and reliability of the technology are of significance. The results imply that firms should focus upon IT application, innovative services, security, customer trust and risk as these are the key indicators of technology adoption.
Keywords
- Customer satisfaction
- mobile banking
- strategic endorsement
- technological innovation
How to Cite
Zohra Saleem and Kashif Rashid, "Relationship between Customer Satisfaction and Mobile Banking Adoption in Pakistan," International Journal of Trade, Economics and Finance, vol. 2, no. 6, pp. 537-543, 2011. https://doi.org/10.7763/IJTEF.2011.V2.162
Copyright & License
Copyright © 2011 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).