• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
IJTEF 2023 Vol.14(2): 35-40 ISSN: 2010-023X
DOI: 10.18178/ijtef.2023.14.2.753

Retail Internationalization and the Presence in the Home Market

Norie Yokoi

Abstract—Since global retailers have been withdrawing from overseas markets one after another, this study considers the possibility of increasing domestic market presence by investing in the home market instead of the overseas markets that had previously been invested in. It identifies that it is not easy in the short term to regain lost market share or increase market share even if capital has been invested in the home market after withdrawal from an overseas market. It also suggests the possibility that a firm may lose market share in its home market to a competitor while it repeatedly expands into and withdraws from an overseas market.

Index Terms—Retail internationalization, global marketing, retail strategy, global distribution

Norie Yokoi is with the College of Economics at Nihon University, Tokyo, Japan (e-mail: yokoi.norie@nihon-u.ac.jp).


Cite: Norie Yokoi, "Retail Internationalization and the Presence in the Home Market," International Journal of Trade, Economics and Finance vol.14, no.2, pp. 35-40, 2023.

Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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