• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, CNKI, EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
IJTEF 2022 Vol.13(2): 52-55 ISSN: 2010-023X
DOI: 10.18178/ijtef.2022.13.2.723

Peer-to-Peer Business Model: Navigating between Social and Economic Pressures

Olga Novikov

Abstract—Peer-to-peer business models enable exchange of goods, services and financial resources between individuals through a platform managed by an third party, an intermediary. This paper explores cases of peer-to-peer business models in finance and hospitality industry. The paper suggests that peer-to-peer business models were accelerated through development of information and communication technology, maintain characteristics of hybrid business models with combination of social and for-profit business aspect, and are attributed to the new economy that facilitates sharing culture. There are several common characteristics that peer-to-peer models sustain. These characteristics can be concised under acronym SHARE, where S stays for Social sharing, H – for Harmony with values, A – for Amazing experience, R – for Revolutionary concept, and E – for Enabling consumer.

Index Terms—Business model, peer-to-peer, hospitality industry, finance industry.

Olga Novikov is with Hanken School of Economics, PB 479 FIN-00101 Helsinki, Finland (phone: 358-09-431-331; fax: 358-09-431-33-333; e-mail: name.surname@hanken.fi).


Cite: Olga Novikov, "Peer-to-Peer Business Model: Navigating between Social and Economic Pressures," International Journal of Trade, Economics and Finance vol.13, no.2, pp. 52-55, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).


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