Abstract—The literature on plastic watse recently focus upon
products such as plastic bag and plastic straw. However, there
are products that create a very huge amount of waste such as
plastic children's toys, have not received proper attention. Also,
the need of green products for children's toys is essential since
plastic children's toys were proved that contain heavy metals
which are potential sources risk to children’s health. Therefore,
this research aims at pioneering in doing investigate about
consumer attitudes to plastic and environmentally friendly
children's toys in Ho Chi Minh city, Vietnam. Also, propose
green marketing activities for children's toy companies to
become the leading recognized brand in the line of
environmentally friendly product. A survey was conducted in
Ho Chi Minh City in December 2019 with 200 respondents to
assess their attitudes towards green products, especially green
products for children. Based on the rationale and survey results,
the research conclude that consumers’ attitudes towards green
products and their level of interest in the current environmental
situation are very positive. Respondents did understand the
concept of green products in detail and pay much attention to
famous green campaings and products. And there are statistics
prove the high consumer awareness of environmentally friendly
plastic toys. This forward-looking insights can create the
potential for green marketing activities of children's toy
companies.
Index Terms—Green products, green marketing, children's
toys, consumers’ attitudes.
Nguyen Hoang Mai is with Van Lang University, Ho Chi Minh city,
Vietnam (e-mail: mai.nguyen@vlu.edu.vn).
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Cite: Nguyen Hoang Mai, "Investigating about Consumers’ Attitudes to Green Children's Toys Products in Vietnam," International Journal of Trade, Economics and Finance vol.12, no.2, pp. 54-57, 2021.
Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).