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- ISSN: 2010-023X (Print)
- Abbreviated Title: Int. J. Trade, Economics and Financ.
- Frequency: Quaterly
- DOI: 10.18178/IJTEF
- Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
- Managing Editor: Ms. Shira. W. Lu
- Abstracting/ Indexing: Crossref, Electronic Journals Library , EBSCO
- E-mail: ijtef.editorial.office@gmail.com
IJTEF 2018 Vol.9(1): 29-34 ISSN: 2010-023X
DOI: 10.18178/ijtef.2018.9.1.584
DOI: 10.18178/ijtef.2018.9.1.584
The Impact of Atmospheric Factors on Repurchase Intention at Upscale Restaurants in Ho Chi Minh City, Vietnam
Mai Ngoc Khuong and Dao Ngoc Quynh
Abstract—This study aimed to explore the atmospheric factors that impact customer repurchase intention at upscale restaurant, thus, provide learning and recommendations for restaurant owners in Ho Chi Minh City to adjust marketing strategy. In relevant to Ho Chi Minh context, this study conducted the research of 6 main factors including: Sight, Scent, Touch, Menu, Music and Social Factors with totally 15 sub-factors with 82 items. Based on the result of Regression Analysis, there were 5 remaining variables influencing Repurchase Intention at upscale restaurant namely 1) External Facility from Sight, 2) Congruent Scent from Scent, 3) Menu, 4) Music background from Music and 5) Employee Attitude from Social Factors. These accounts for 59.7% of Repurchase Intention.
Index Terms—Atmospheric environments, repurchase intention, upscale restaurant.
Mai Ngoc Khuong (PhD.) and Dao Ngoc Quynh are with the School of Business Administration, VNU-HCM International University, Vietnam (e-mail: mnkhuong@hcmiu.edu.vn, cheesiedaongocquynh@gmail.com).
Index Terms—Atmospheric environments, repurchase intention, upscale restaurant.
Mai Ngoc Khuong (PhD.) and Dao Ngoc Quynh are with the School of Business Administration, VNU-HCM International University, Vietnam (e-mail: mnkhuong@hcmiu.edu.vn, cheesiedaongocquynh@gmail.com).
Cite: Mai Ngoc Khuong and Dao Ngoc Quynh, "The Impact of Atmospheric Factors on Repurchase Intention at Upscale Restaurants in Ho Chi Minh City, Vietnam," International Journal of Trade, Economics and Finance vol.9, no.1, pp. 29-34, 2018.