• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
IJTEF 2017 Vol.8(2): 102-108 ISSN: 2010-023X
DOI: 10.18178/ijtef.2017.8.2.547

Assessing the Importance of Data Factors of Data Quality Model in the Business Intelligence Area

Aylin Hejazi, Neda Abdolvand, and Saeedeh Rajaee Harandi

Abstract—Business Intelligence (BI) is defined as the intelligent transfer of data from all variety of sources with a view to providing a real time quantification of business performance. Moreover, by utilizing BI senior managers are able to make better-informed decisions, guided by the integration of comprehensive information from all facets of an organization in real time. Further, the quality of corporate decision making is directly dependent upon the quality of data. Quality dimensions have proven to be of importance in evaluating how an organization understands and manages its data. Hence, in this study we employed the data quality model of Wang and Strong as our benchmark, and by questioning experts five additional factors (Usefulness, Efficiency, Availability, Navigation, and Usability) were added to the model to improve the reference model. Furthermore, the importance of these factors (and how they relate to each other, in terms of their dimensions) will be measured by the AHP method and an expert panel. Finally, we will reveal how the findings demonstrate that the intrinsic, contextual, representational and accessibility IQs in terms of their dimensions and reputation, accuracy, believability, and reliability, proved to be the most important factors.

Index Terms—Business intelligence, data, data quality, data quality model.

The authors are with the Faculty of Social Science and Economics, Alzahra University, Tehran, Iran (email: aylinhejazi@gmail.com, abdolvand@gmail.com, saeedeh.rh@gmail.com).

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Cite: Aylin Hejazi, Neda Abdolvand, and Saeedeh Rajaee Harandi, "Assessing the Importance of Data Factors of Data Quality Model in the Business Intelligence Area," International Journal of Trade, Economics and Finance vol.8, no.2, pp. 102-108, 2017.

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