Abstract—Since global retailers have been withdrawing from
overseas markets one after another, this study considers the
possibility of increasing domestic market presence by investing
in the home market instead of the overseas markets that had
previously been invested in. It identifies that it is not easy in the
short term to regain lost market share or increase market share
even if capital has been invested in the home market after
withdrawal from an overseas market. It also suggests the
possibility that a firm may lose market share in its home market
to a competitor while it repeatedly expands into and withdraws
from an overseas market.
Index Terms—Retail internationalization, global marketing,
retail strategy, global distribution
Norie Yokoi is with the College of Economics at Nihon University,
Tokyo, Japan (e-mail: yokoi.norie@nihon-u.ac.jp).
Cite: Norie Yokoi, "Retail Internationalization and the Presence in the Home Market," International Journal of Trade, Economics and Finance vol.14, no.2, pp. 35-40, 2023.
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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