• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
HOME > Archive > 2021 > Volume 12 Number 6 (Dec. 2021) >
IJTEF 2021 Vol.12(6): 165-169 ISSN: 2010-023X
DOI: 10.18178/ijtef.2021.12.6.713

Marketing Concept Based on Logistics in the Online Shopping Market in Japan

Norie Yokoi

Abstract—The ratio of e-commerce sales to total retail sales has been growing. Shoppers have numerous choices concerning brands and retail outlets, and outlets can be physical stores or online retailers. Store managers and staff come into contact with customers at physical stores, while for online stores, only third-party delivery service providers have direct contact with customers. This means that retailers miss opportunities to have contact with their online customers, leaving it to the third-party providers. Is this an appropriate shopper-marketing strategy? This study considers the importance of logistics—including delivery services, which is viewed as a mobile retail market—and determines the relationship between customers’ values and the efforts of logistics when customers shop online. This study considers how to create value based on the service-dominant logic (S-D logic) theory in online shopping marketing based on the logistics in Japan.

Index Terms—Distribution system, logistics, marketing, online shopping.

Norie Yokoi is with the College of Economics at Nihon University, Tokyo, Japan (e-mail: yokoi.norie@nihon-u.ac.jp).

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Cite: Norie Yokoi, "Marketing Concept Based on Logistics in the Online Shopping Market in Japan," International Journal of Trade, Economics and Finance vol.12, no.6, pp. 165-169, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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