• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
HOME > Archive > 2021 > Volume 12 Number 1 (Feb. 2021) >
IJTEF 2021 Vol.12(1): 26-32 ISSN: 2010-023X
DOI: 10.18178/ijtef.2021.12.1.689

Creative Design Thinking Learning Model Integrated Immersive Experiential Marketing to Enhance Digital Entrepreneurs

Siriporn Chouyluam, Panita Wannapiroon, and Prachyanun Nilsook

Abstract—This research is research and development aims to develop a creative design thinking learning (CDTL) model integrated immersive experiential marketing to enhance digital entrepreneurs’ competence. The research methodology are as follows: study CDTL process integrated immersive experiential marketing, study digital entrepreneurs, develop CDTL models, develop CDTL systems, and evaluate digital entrepreneurs' competence. The samples were 30 vocational diploma students of the business computer program of Intrachai Commercial College. The instrument was the digital entrepreneurs’ competence evaluation forms. Data were statistically analyzed with mean and standard deviation. The results indicated that (1) the CDTL process has 3 steps: preparation, implementation, and evaluation; (2) digital entrepreneur’s competence has 3 competence: digital entrepreneurship competence, digital competence, creative digital economy innovation; (3) the learning model efficiency score was at the highest level; (4) the students study through the learning model obtained digital entrepreneurship competence score at the highest level and creative digital economy innovation at a high level.

Index Terms—Design thinking, experiential marketing, immersive experience, digital entrepreneur.

Siriporn Chouyluam is with the Intrachai Commercial College, Thailand (e-mail: sirichou@intrachai.ac.th).
Panita Wannapiroon and Prachyanun Nilsook are with the King Mongkut’s University of Technology North Bangkok, Thailand.

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Cite: Siriporn Chouyluam, Panita Wannapiroon, and Prachyanun Nilsook, "Creative Design Thinking Learning Model Integrated Immersive Experiential Marketing to Enhance Digital Entrepreneurs," International Journal of Trade, Economics and Finance vol.12, no.1, pp. 26-32, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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